Radial Search with Direct Mail

Send direct mail to specific locations and demographics

USADATA automatically filters the information you need to indicate the specifics of your target audience in the the area that you select.

How to send direct mail with radial search:

Make sure that you have set up your direct mailer correctly! You can verify by going to this article: Sending Direct Mail

  1. Click mceclip2.png in the top right corner of the editor.
  2. Select “Direct Mailer” from the list of options.
  3. Click mceclip1.png in the bottom left corner to move on to printing options

Click on the Address Search button. This will generate a dialogue box that will help you customize who your order goes to based on your selection within the USADATA source


Select how you want to find your data for the area you are targetting. If you want to do a more manual approach, choose the standard geo selections where you will be able to list the locations you want to target.

Advanced local selections will give you more of a roboust control with the data USDDATA already has where you can draw maps around the neighborhoods you want to target. You can also set a specific address and set a radius around that area


Once you click NEXT you will be brought to a screen to clarify your consumer list selection. In the example below, "Select from Map (Draw Polygon) was selected"


You will be given the option to select if you want to suppress recipients based on previous order history. This way, you can ensure that customers who had received your previous direct mail, will not receive another one (if selected)


If you want to specifically select the type of demographic of the individual, select "Customize by Demographics, Lifestyles, Purchase Behavior". If you want to find what sort of demographics are available in the area you selected, click "View Available Selects".

If you indicate that you want to customize by demographics, when you click the NEXT button, you will be brought to a screen where you can clarify your selection and define your target audience.


Once you are done with selecting your demographic, your selection will be generated. The system has a minimum requirement of having a quantity of at least 100 orders. If you do not meet this requirement, the system will give you directions to go back and change some of your information. Make sure to select how many leads you want to mail to based on your selection under the 'desired' section


Based on how many leads you marked as 'desired' it will show up in your total prints. USADATA will put in their cost for accessing the data and delivery services and the cost below will be the cost to print


After you click next, you will be asked to review your document by downloading a PDF proof to make sure there are no errors. Once you are ready, click 'Approve & Add to Cart' and click the card in the top right corner to check out!


Order with specific criteria:

  • Adult Age (2-year Increments)
  • Estimated Household Income
  • Homeowner/Renter
  • Gender
  • Marital Status
  • Length of Residence
  • Dwelling Unit Size
  • Presence of Children
  • Networth
  • Home Market Value
  • Market Decile
  • Income Producing Assets
  • Lifestyle Interests
  • Mail Order Buyer
  • Mail Order Donor
  • Mail Responders
  • Credit Card Users
  • Specific Property Type
  • Real Estate Investor (Property)
  • First Lender Type (Property)
  • Home Purchase Amount (Property)
  • First Loan Date (Property)
  • First Loan Amount (Property)
  • Loan-To-Value Range (Property)
  • Education
  • Occupation
  • Number of Adults
  • Number of Children
  • Small Office-Home Office
  • Working Woman Indicator
  • Personicx Life Stage Clusters
  • Ethnic Code
  • Household Status Indicator
  • PC Owner
  • Software Buyer
  • Deliverability Score
  • Truck/Motorcycle/RV Owner
  • Aggregate Vehicle Value
  • Children Age Ranges (1-year Increments)
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