You can now send direct mail to specific locations and demographics. USADATA automatically filters the information you need to indicate the specifics of your target audience in the the area that you select.
- Click in the top right corner of the editor.
- Select “Direct Mailer” from the list of options.
- Click in the bottom left corner to move on to printing options
Advanced local selections will give you more of a roboust control with the data USDDATA already has where you can draw maps around the neighborhoods you want to target. You can also set a specific address and set a radius around that area
Once you click NEXT you will be brought to a screen to clarify your consumer list selection. In the example below, "Select from Map (Draw Polygon) was selected"
If you want to specifically select the type of demographic of the individual, select "Customize by Demographics, Lifestyles, Purchase Behavior". If you want to find what sort of demographics are available in the area you selcted, click "View Available Selects".
If you indicate that you want to customize by demographics, when you click the NEXT button, you will be brought to a screen where you can clarify your selection and define your target audience.